I'm so annoyed with the current 'fair and lovely' ads that asks you to:
1. Apply more (and more frequently) cream
2. Apply a range of products by the same company (capitalism much?)
3. Be bitchy to people who "cheat" and do not follow step 1.
People, embrace your melanin! It saves you from skin cancer, to some extent. Plus, we're always gonna want what we don't have. The west runs after tanned skin (spell Snooki) and the east runs after buttermilk white skin. You're beautiful as you are and all that jazz.